Needing to Knead Needoh
For many years now, when I’ve gone on motorcycle rides that included my friend Frank O’Connell, I would hear about this little toy company that he was involved with. Frank is a marketing guru of significant renown and he also has a connection to the toy business from years ago when he worked for Mattel on the Intelevision product. I know this for two reasons, the first of which is that it’s what business friends…

