Tik-Tik-Tock, China’s on the Block
Tik-Tik-Tock, China’s on the Block My son Tom made his chops at Shake Shack a few years ago by bringing his Gen Z perspective to their marketing department by suggesting that they would benefit by using TikTok for getting their product message out to the young target market that they wanted to attract. He had been using the TikTok app to generate personal mini videos that gave him a creative outlet for his video making…

